- To increase the use of Promotional Marketing and Experiential Marketing campaigns by major marketers and manufacturers and to encourage utilisation of APMA member agencies to create and implement those campaigns
- To educate and inform clients on the strategic role of Promotional and Experiential Marketing
- To help clients evaluate and select an APMA member agency as their strategic business partner
- To provide all members with an open forum for:
- Ongoing communication
- Education and training
- Ideas exchange
- Professional support
- Research
- Management advice
- Legal issues
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