THE APMA - COMMITMENT TO PROFESSIONAL EXCELLENCE

With the rapid growth in the number of industry bodies discovering their specific benefits and choosing the most appropriate one to join can be a daunting task. That’s where the Australasian Promotional Marketing Association (APMA) comes in to make your job easier!

First established in 1979 to represent leading Promotional Marketing Agencies in Australia and New Zealand with the firm mission to be the leading industry authority on Promotional Marketing in the region, the APMA offers its members a wide range of benefits and impressive offerings.

Focusing on three core areas, the APMA manages business issues that affect member agencies, provides valuable services to members in legal, financial, ethical and professional matters as well as promoting the Promotional Marketing industry through networking functions, awards programs and education and training.

“The APMA offers a wide range of important services and offerings to our members including professional support, access to the latest industry developments, research findings and benchmarking surveys, not to mention the prestige and recognition associated with being among Australia’s leading professional practitioners of Promotional Marketing,” said Kylie Green, APMA’s Chairperson.

Since Kylie’s appointment to the role of Chairperson the APMA has gone from strength to strength and continues to do so. Under Kylie’s direction, the APMA has implemented a range of initiatives and changes including recruiting a fresh new Board and re-launching the annual Star Awards program designed to honour the year’s most outstanding promotional marketing campaigns. Asserting its belief in the benefits of ongoing training, the APMA has also launched the Institute of Sales Promotion (ISP) Diploma in Promotional and Interactive Marketing. The first of its kind in Australia and New Zealand, the online course is the definitive Promotional Marketing qualification.

“In 2008, the APMA is a profitable body with a healthy membership base, steadily increasing by an impressive 25 per cent since 2005. Having said this, our members are not the only ones to benefit, as clients of APMA member agencies have access to an unrivalled breadth of experience and depth of expertise as well as specialist, highly dedicated Promotional Marketing teams supported by the industry’s leading body,” said Kylie Green.

“Key players in the marketplace are aware that the promotional marketing industry is in a period of immense growth with companies and brands alike increasingly realising the importance of actively engaging with their customers. More and more promotional marketing is seen as a means by which to facilitate this engagement and as a direct result clients are increasingly engaging APMA member agencies recognising that APMA membership is the benchmark of the industry,” continued Kylie.

APMA membership is only open to bona-fide promotional marketing agencies or agencies with a strong promotional marketing division. Please visit www.apma.com for further details about APMA and how to apply for membership.