GLOBES FINALISTS ANNOUNCED - AUSSIE AGENCIES AMONG BEST IN THE WORLD

The Marketing Agencies Association Worldwide (MAAW) has announced the finalists in the GLOBES for the Best Promotion Marketing Campaigns in the World for 2008.

With APMA Star Awards 2008 Gold, Silver and Bronze winners eligible to participate in the GLOBES, Australia has done exceptionally well sending a strong message that Australasian agencies continue to produce some of the best and most innovative promotional marketing campaigns in the world.

The GLOBES 2008 Australian finalists for GLOBES, Silver, Bronze and Orders of Merit are:

• Best Integrated Communications Campaign
• Campaign Name: Carlton Draught Plastic Cup
• Agency: Creative Sales Marketing
• Campaign Name: Earth Hour
• Agency: Leo Burnett

• Best Sponsorship or Tie-In Campaign
• Campaign Name: Carlton Draught Plastic Cup
• Agency: Creative Sales Marketing
• Campaign Name: Night Tennis
• Agency: iris Sydney

• Best use of Direct Marketing in a Promotion Campaign
• Campaign Name: OPTIMUM 2007 Pet Health Drive
• Agency: Creative Sales Marketing
• Campaign Name: HarvesTED - THE TRIALS
• Agency: BMF

• Best Innovative Idea or Concept
• Campaign Name: Earth Hour
• Agency: Leo Burnett

• Best Digital Communications Campaign
• Campaign Name: Wallabies Mosaic
• Agency: Momentum Worldwide

• Best Brand-Building Campaign
• Campaign Name: Invisible Nasties
• Agency: Leo Burnett

• Best Business to Business Campaign
• Campaign Name: Hahn Day Dream Trade Incentive
• Agency: 30thirty
• Campaign Name: XLERPLATE: Backing the Aussie Spirit
• Agency: Promotive

• Best Trade Marketing or Account Specific Campaign
• Campaign Name: SLURP, RIP & WIN
• Agency: Apollo Marketing Australia

• Best Activity Generating Brand Loyalty
• Campaign Name: Hunt For Homer
• Agency: Leo Burnett

• Best Brand Awareness & Trial Campaign
• Campaign Name: Name It Burger
• Agency: Leo Burnett

• Best Activity Generating Brand Volume
• Campaign Name: FREE iTunes Song
• Agency: Apollo Marketing Australia

• Best Cause or Charity Marketing Campaign
• Campaign Name: Earth Hour
• Agency: Leo Burnett

• The three finalists for BEST IN THE WORLD are:
• Earth Hour. Leo Burnett, Australia
• 7-Eleven/Simpsons & Kwik-E-Mart. FreshWorks, USA
• Give a few bob. The Communications Agency, UK

The winners of the MAAW’s GLOBES 2008 will be announced at a gala ceremony in Toronto, Canada on
Monday 20th October, 2008.

“Each year the judging panel of the GLOBES is vastly impressed by the exceptionally high quality of innovative promotional marketing campaigns entered in the awards and this year is no exception. Our job of judging the industry’s best of the best has been particularly difficult this year with the bar being raised substantially across all regions,” said Mike Da Silva, President MAAW.

“It is looking like 2008 could be a great year for Australasian agencies on the world stage at the GLOBES. We are very proud of all the finalists and we wish them the best of luck for the upcoming winners’ announcements in Canada,” says Kylie Green, APMA Chairperson and judge for the GLOBES.