AUSTRALIAN AGENCIES SHINE AT THE 2008 MAA GLOBES

This year’s Marketing Agencies Association Worldwide’s (MAA) GLOBES have been the most successful for Australia in the history of the awards. Winning an astounding number of awards, including the big one, Best in the World for Leo Burnett, Australian agencies have shined brighter than ever on the world stage.

Following a fierce competition and a record number of entries, the MAA GLOBES for the Best Promotional Marketing Campaigns in the World for 2008 were awarded on 20th October in a spectacular ceremony at the Park Hyatt Hotel in Toronto, Canada.

Earth Hour for Leo Burnett won an impressive two GLOBES and the coveted Best in the World award. Taking home GLOBES in the categories of Best Integrated Communications Campaign and Best Innovative Idea or Concept, the awards are testament of an expansive and highly engaging community-call-to-action promotional campaign.

Promotional Marketing is continuing to enjoy phenomenal growth around the world with all the campaigns entered in the MAA GLOBES already winners in regional campaigns run in Argentina, Australia and New Zealand, Asia, Brazil, Canada, Israel, Japan, Russia, South Africa, UK & USA.

“Whilst we’re blown away to have Earth Hour named the Best Promotional Marketing Campaign in the world – what really blew us away is how we’ve created a campaign that has changed the world we live in for the better, with over 50 million people taking part in Earth Hour in 2008. We’ve shown the world that individuals can make a positive difference to the earth’s problems and that’s something we’re incredibly proud of!” said Martin Walters, Managing Partner – Promotional Marketing, Leo Burnett Australia.

“This year, the MAA GLOBES Recognition Programme grew in reach, attracting five new GLOBES partners; the Promotion Marketing Association from the USA, organisers of the prestigious Reggies Programme, Ireland, Austria, Switzerland and Turkey. The entries this year demonstrated far more creativity and innovation than in recent years, with more emphasis on multi-tiered promotions which involved more than three marketing disciplines. Promotion Marketing is expanding rapidly within North and Eastern Europe and throughout Asia in the areas of Experiential, Tie-in Promotions, Cause Relation and Loyalty,” said Mike Da Silva, President MAA Worldwide.

Other notable GLOBES winners from Australia included:

The following Australian campaigns were awarded a Globes Order of Merit as awarded by the panel of judges;

"This year, we have seen absolutely exceptional results from Australia with 2008 proving to be our most successful year since the MAA GLOBES were launched. This is the second time in the last three years that an Australian agency has won the top award at the GLOBES. We have again proven to the world that the most innovative and outstanding promotional campaigns are being produced in Australia," said Kylie Green, APMA Chairperson and judge for the GLOBES.

APMA Star Awards Gold, Silver and Bronze winners are eligible to participate in the GLOBES each year with the Star Awards programme to be held again in 2009. Star Awards call for entries shall commence in February 2009. See www.apma.com for further information or alternatively contact Kylie Green, APMA Chairperson via email This e-mail address is being protected from spambots. You need JavaScript enabled to view it