2002 Winners

Results will display underneath category list upon selection.

CATEGORIES

1. Best Multi-disciplined Promotional Campaign
2. Best Use of Advertising
3. Best Use of Direct Marketing
4. Best Use of Innovative Communication Strategy
5. Best Use of New Media
6. Most Effective Long-Term Promotion Campaign
7. Best Activity Generating Brand Awareness and Trial
8. Best Activity Generating Brand Volume
9. Best Activity Generating Brand Loyalty
10. Best Business To Business
11. Best Retail Account Specific Activity
12. Best Dealer or Sales Force Activity
13. Best Idea or Concept
14. Best Small Budget (under $50,000)

Best Multi-disciplined Promotional Campaign

Gold: Summer Escape

Client: Mastercard
Agency: Legion Interactive

Silver: Smirnoff Half Day Off

Client: NZ Wines & Spirits
Agency: Wow-Rapp Collins

Bronze: Free Books For Schools

Client: Daily Telegraph
Agency: The Marketing Store Worldwide