2002 Winners

Results will display underneath category list upon selection.

CATEGORIES

1. Best Multi-disciplined Promotional Campaign
2. Best Use of Advertising
3. Best Use of Direct Marketing
4. Best Use of Innovative Communication Strategy
5. Best Use of New Media
6. Most Effective Long-Term Promotion Campaign
7. Best Activity Generating Brand Awareness and Trial
8. Best Activity Generating Brand Volume
9. Best Activity Generating Brand Loyalty
10. Best Business To Business
11. Best Retail Account Specific Activity
12. Best Dealer or Sales Force Activity
13. Best Idea or Concept
14. Best Small Budget (under $50,000)

Best Activity Generating Brand Loyalty

GOLD: Guinness Black List

Client: Guinness
Agency: Promotional Campaigns

SILVER: Great Tip Top Hold Up

Client: George Weston Foods
Agency: Yellow Submarine

BRONZE: Philadelphia Calendar

Client: Kraft
Agency: The Marketing Store Worldwide