2003 Winners

Results will display underneath category list upon selection.

CATEGORIES

1. Best Multi-disciplined Promotional Campaign
2. Best Use of Advertising
3. Best Use of Direct Marketing
4. Best Innovative Idea or Concept
5. Best Use of Interactive Media
6. Most Effective Long-Term Promotional Marketing Campaign
7. Best Activity Generating Brand Awareness and Trial
8. Best Activity Generating Brand Volume
9. Best Activity Generating Brand Loyalty
10. Best Business To Business
11. Best Retail Account Specific Activity
12. Best Dealer or Sales Force Activity
13. Best Cause or Charity Related Activity
14. Best Small Budget Campaign (under $50,000)

Best Retail Account Specific Activity

GOLD: Survive the Borneo Challenges

Client: Pepsi
Agency: Triad

SILVER: The Survivor Challenge

Client: Pepsi
Agency: Triad

BRONZE: European Pit Stop

Client: Liquorland Australia
Agency: Kaleidoscope

MERIT AWARD: IGA Local Heroes

Client: Unilever Australia
Agency: Integrated Options