2003 Winners

Results will display underneath category list upon selection.

CATEGORIES

1. Best Multi-disciplined Promotional Campaign
2. Best Use of Advertising
3. Best Use of Direct Marketing
4. Best Innovative Idea or Concept
5. Best Use of Interactive Media
6. Most Effective Long-Term Promotional Marketing Campaign
7. Best Activity Generating Brand Awareness and Trial
8. Best Activity Generating Brand Volume
9. Best Activity Generating Brand Loyalty
10. Best Business To Business
11. Best Retail Account Specific Activity
12. Best Dealer or Sales Force Activity
13. Best Cause or Charity Related Activity
14. Best Small Budget Campaign (under $50,000)

Best Use of Interactive Media

GOLD: Austin Powers Groovy Prizes

Client: Arnott's Snackfoods
Agency: Momentum Worldwide, Patterson Partners Ad Cafe

SILVER: Smirnoff Half-Day Off 2

Client: NZ Wines & Spirits
Agency: Wow Rapp Collins NZ

BRONZE: Maggi Spiderman Challenge

Client: Nestle Australia
Agency: Performance Partners

MERIT AWARD: Mastercard Money Back Month

Client: Mastercard
Agency: Legion Interactive