2003 Winners

Results will display underneath category list upon selection.

CATEGORIES

1. Best Multi-disciplined Promotional Campaign
2. Best Use of Advertising
3. Best Use of Direct Marketing
4. Best Innovative Idea or Concept
5. Best Use of Interactive Media
6. Most Effective Long-Term Promotional Marketing Campaign
7. Best Activity Generating Brand Awareness and Trial
8. Best Activity Generating Brand Volume
9. Best Activity Generating Brand Loyalty
10. Best Business To Business
11. Best Retail Account Specific Activity
12. Best Dealer or Sales Force Activity
13. Best Cause or Charity Related Activity
14. Best Small Budget Campaign (under $50,000)

Most Effective Long-Term Promotional Marketing Campaign

GOLD: The Lord Of The Rings

Client: Cadbury Schweppes/Pepsi
Agency: Rapp Collins

SILVER: Arnott's Diamond

Client: Arnott's Biscuits
Agency: Performance Partners

BRONZE: The Lord Of The Rings Quest

Client: Roadshow Home Entertainment
Agency: Tequila\Yellow Submarine