2003 Winners

Results will display underneath category list upon selection.

CATEGORIES

1. Best Multi-disciplined Promotional Campaign
2. Best Use of Advertising
3. Best Use of Direct Marketing
4. Best Innovative Idea or Concept
5. Best Use of Interactive Media
6. Most Effective Long-Term Promotional Marketing Campaign
7. Best Activity Generating Brand Awareness and Trial
8. Best Activity Generating Brand Volume
9. Best Activity Generating Brand Loyalty
10. Best Business To Business
11. Best Retail Account Specific Activity
12. Best Dealer or Sales Force Activity
13. Best Cause or Charity Related Activity
14. Best Small Budget Campaign (under $50,000)

Best Activity Generating Brand Awareness and Trial

GOLD: Mars Free Baaa's

Client: Mars Confectionery
Agency: Tequila\Yellow Submarine

SILVER: The Lord Of The Rings

Client: Cadbury Schweppes/Pepsi
Agency: Rapp Collins

BRONZE: Rexona Body Refreshers

Client: Unilever
Agency: The Marketing Store Worldwide

MERIT AWARD: Scooby Doo Snacks

Client: Warner Bros
Agency: Shining Star