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(click on the question below to see the answer)
Membership:
Q: What levels of membership do you offer?
A: Currently, we only offer one level of membership for Agency practitioners of Promotional Marketing. We are reviewing our membership structure and will be considering other levels of membership in the near future.
Q: Who can join APMA?
A: Agency practitioners of Promotional Marketing that meet the membership criteria. An application for membership can be found on the APMA website which must be completed and submitted to the APMA with the relevant supporting materials for the APMA Committee’s review and approval.
To be considered for membership the Agency must:
- Have traded in business for 12 months or longer
- Be based in Australia or New Zealand
- Be a practicing practitioner of promotional marketing
- Provide case studies of promotional marketing campaigns undertaken within the last 12 months
- Provide references from clients who have engaged the Agency for promotional marketing campaigns
- Provide references from suppliers that have worked with the Agency on promotional marketing campaigns
Q: We are a promotional products company. Are we eligible to join APMA?
A: Unfortunately, no. The best industry body for promotional products businesses to consider membership with is APPA.
Q: How much is it to join and what do we get for our membership dues?
A: Australian membership fees are currently AUD $1,350 plus 10% GST = AUD $1,485 per annum. New Zealand membership fees are currently AUD $675.00 plus 10% GST = AUD $742.50 per annum.
The membership fees are invoiced annually in May and are due by June 30 in relation to a full year’s membership from July – June.
Membership of APMA entitles each member to:
- Full year’s membership of APMA
- Inclusion on membership listing
- Inclusion on APMA website as a member (dedicated profile of each member)
- Discounted entry to APMA Star Awards programme
- Discount on APMA ISP Diploma courses offered online
- Discount on IMI Research subscription
- Invitations to various APMA run events including Breakfast Series and Networking Nights
- Email advices from the APMA Chairperson
- Industry updates that affect the Promotional Marketing industry
- Use of APMA logo on your Agency collateral
- Access to member’s only section on APMA website
- Access to APMA membership research
- APMA publicity
Q: Are the membership dues pro-rata to when we join throughout the year?
A: Yes, if you are a new member and wish to join at any stage in the financial year, APMA will invoice you pro-rata from the month of being approved to join APMA.
Q: Our Agency has changed its name and or details? Who do I advise?
A: Please send any changes to your membership to the APMA Secretariat Rebecca Fisher, Anisimoff Legal via email on
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APMA Star Awards:
Q: Do we have to be a member to enter the Star Awards?
A: No, entry is open to all agencies and clients who have developed and put into market a promotional marketing campaign that meets the Star Awards entry criteria.
Q: When do call for entries commence?
A: The Star Awards call for entries commences in February of each year.
Q: When is the closing date for Star Awards?
A: This varies each year however the closing date is approximately mid April of each year.
Q: When is the Star Awards event?
A: This varies each year however the event is around the end of June in Sydney each year.
Q: Can our Agency enter the Globes awards in the USA?
A: No. Entry into the Globes is only open to all finalists that have achieved either a Gold, Silver or Bronze award in their regional awards programme that is affiliated with the Globes programme. The award winners from the APMA Star Awards are automatically entered across into the Globes awards programme (except for the Best Use of Creative, Australian Grand Prix and Young Achiever Award winners).
Q: Can we sponsor the APMA Star Awards?
A: Yes, we offer sponsorship of each Award category and also naming rights sponsorship of the event. This is not open to members of APMA. To enquire about APMA Star Awards sponsorship packages please contact Justine at Two De Force on
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APMA ISP Diploma in Promotional & Interactive Marketing:
Q: Is the course only available to APMA Members?
A: No, the course is open to anyone wishing to register however APMA Members do get a discounted rate.
Q: When is the course offered?
A: The course commences in late February each year and runs till end of June each year. It is completely studied online at your own pace.
Q: How do I register for the course?
A: You can register online at www.apma.com and via the registration forms sent our to APMA member agencies.
Q: Is it suitable for someone not working in the industry?
A: The course is designed for persons working in Promotional marketing or related industries that have exposure
Securing APMA’s support of Conferences:
Q: Does the APMA endorse any conferences outside of those offered by the APMA?
A: Yes, however this is approved on a case by case basis by the APMA Committee.
Q: How do we go about seeking the support of the APMA for our conference?
A: Please send a proposal via the APMA Secretariat Rebecca Fisher via email on
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Industry Research:
Q: Is there any industry research on the size of the promotional industry in Australia?
A: No current information is available however the APMA is looking into commissioning some research for its members.
Q: Where can I get some research on promotional marketing in Australia?
A: APMA recommends IMI Research. Please contact Justin Axford from IMI Research via email
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Q: Does the APMA assist with industry benchmarks for charge out rates?
A: Yes, the APMA carries out membership research throughout the year which may be accessed by the members only who participate.
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